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FARM BUSINESS SKILLS TRAINING CTAHR Agribusiness Incubator Program: Phone: (808) 956-3530. Hawaii's Agricultural Gateway hosted by the Hawaii Dept. of Agriculture is a great starting point for information about doing agri-business in the islands. Hawaii Small Business Development Center Network offers introductory business planning workshops statewide. Annually they offer NxLevel Training specifically for Agricultural Entrepreneurs. For more information, contact their training center nearest to you. Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses is an online business planning guide by the Minnesota Institute for Sustainable Agriculture (MISA). Farm Business Management Publications are available from Midwest Plan Service (for purchase). The MidWest Plan Service is a university-based publishing cooperative supporting the outreach and research missions of the 12 land-grant universities of the North Central region, plus the USDA. United States Small Business Administration has a website dedicated to starting a new business. Business Plan Basics can help with preparing a business plan for your farm. Making Your Small Farm Profitable, by Ron Macher, is published by Storey Books. Market Farm Forms: Spreadsheet Templates for Planning and Organizing Information on Diversified Market Farms, available from Back 40 Books. Accounting and Financial Record Keeping Software for Farmers is available from Ag Executive magazine. Call (309) 772-2168. MARKETING Opportunities in Agriculture: Marketing Strategies for Farmers and Ranchers: USDA’s Sustainable Agriculture Network (SAN). This newly revised bulletin offers practical tips on how to get started in alternative marketing enterprises, and includes examples of people using such strategies in the field. Hawaii's 12 Trees tropical fruit marketing project is included in this update. North American Farmers Direct Marketing Association is an organization exclusively dedicated to promoting farm direct marketing. They offer publications, conferences, trade shows, newsletters, and a special website (The Back Forty) for members only. ATTRA - Marketing & Business website offers downloadable publications and links on direct marketing. For an introduction and overview of direct marketing, check ATTRA Direct Marketing Business Management Series (available as Adobe PDF as well). This Hawaii Product went to Market (pdf ordering information) is a CTAHR publication for the produce, floral, seafood, livestock and processed-product industries in Hawaii and elsewhere ($16). Western Profiles of Innovative Agricultural Marketing, available online and in print from the University of Arizona College of Agriculture and Life Sciences, features case studies of three innovative Hawaii farmers. Agricultural Marketing Resource Center (AgMRC) describes its website as a national information resource for value-added agriculture. It features articles and links about value-added agriculture, market and industry trends, and business skills. USDA Farmer Direct Marketing Website features on-line publications, resources, links, and a farmers market directory. Hawaii DOA "Getting to Know Hawai'i Produce" online promotional videos with Chef Roy Yamaguchi on using apple banana, longan, papaya, pineapple, rambutan, starfruit, sweet potato and watermelon. Hawaii Cooperative of Organic Farmers (HICOF): PO Box 728, Waialua, HI 96791. Telephone: (808) 637-4555, email: info@hicof.org CTAHR's Buy Fresh * Buy Local - Island Fresh Initiative: CTAHR is partnering with the Hawaii Farm Bureau Federation (HFBF) and the Hawaii Department of Agriculture (HDOA) in a statewide effort to help increase demand for, consumption of, and familiarity with locally grown commodities. This joint effort, "Buy Fresh, Buy Local - Island Fresh," will familiarize Hawai‘i residents with the advantages of purchasing locally grown products. FoodRoutes.org is a website devoted to assisting people to purchase locally grown produce. Their website offers a toolkit for food and farming advocacy work and several excellent downloadable promotional sheets such as Buy Locally Grown, It's Thousands of Miles Fresher Be a Local Hero: Buy Locally Grown by CISA (Community Involved in Sustaining Agriculture) is a great website showing how to conduct a media campaign for purchasing locally grown produce. Local Harvest supports sustainable and organic farmers by providing a website with a clickable map for consumers to link up with local food producers. FARMERS MARKETS * MARKET GARDENING * FARM STANDS Hawaii's Farmers Markets, a list of current farmers markets by the Hawaii Dept. of Agriculture. The Kapiolani Community College (KCC) Farmer's Market Website features shopping tips and information about upcoming gourmet breakfasts, cooking demonstrations, and vendor highlights. Additional markets are held in Kailua and Mililani. ATTRA Marketing Gardening: A Start Up Guide: This publication is a resource for those who want to organize a farmers' market or to sell at one. The New Farmer's Market: Farm-Fresh Ideas for Producers, Managers and Communities by Eric Gibson. 2001. 272 p. $24.95 (ordering information). Learn about the "hottest" products to grow and sell as well as how best to display and merchandise your products, set prices and run a friendly, profitable business. The Legal Guide for Farm Direct Marketing published by Drake University's Agricultural Law Center. ATTRA Farmers Markets Marketing and Business Guide "Farmers' Markets Rules, Regulations, and Opportunities" by Neil D. Hamilton. The goal of this article is to provide a resource that will be valuable for farmers considering a farmers' market, to vendors now selling at farmers' markets, to the organizers and managers who run markets, and to those thinking about creating new markets. Downloadable Adobe Acrobat document. Growing for Market Magazine, is a national monthly newsletter for direct market farmers. It is a source of information about growing and marketing produce, herbs and cut flowers. Market Farming.Net: List-serve discussion group about market farming topics. Should I grow fruits and vegetables? Pick Your Own Markets, Cooperative Extension Service, Division of Agriculture, Oklahoma State University, OSU Extension Facts, No. 184. ENTERTAINMENT FARMING * AGTOURISM Hawaii AgriTourism Association: PO Box 390326, Keauhou HI 96739, email: info@hiagtourism.org Ag Tourism in Hawaii: From Farmer to Visitor: CTAHR’s website about Hawaii agritourism, conferences, links and resources. Hawaii AgVentures: Big Island Farm Bureau agtourism program which facilitates, markets and promotes on-site farm visits for all project members. It actively recruits host farm participants and training and support. ATTRA Entertainment Farming and Agri-Tourism: On-line article about agri-entertainment. Includes tips and ideas from successful entertainment farming enterprises and techniques (farm recreation and hospitality businesses). Also available as downloadable Adobe PDF file. Agricultural Marketing Resource Center (AgMRC) features publications, resources and links for information on agritourism, nature-based tourism, rural weddings and wine tours. Nalo Farms: Servicing High-End Restaurants (pdf case study available on-line) by Stuart T. Nakamoto, Western Profiles of Innovative Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises Selling Produce to Restaurants, by Diane Green of Greentree Naturals (ordering information). Chef's Collaborative: a national network of more than 1,000 members of the food community who promote sustainable cuisine by celebrating the joys of local, seasonal, and artisanal cooking. It hosts the Farmer-Chef Connection website. Hawaii Regional Cuisine (Merriman's) National Farm to School Website Collaborative Marketing: A Roadmap and Resource Guide for Farmers, Minnesota Institute for Sustainable Agriculture How to Direct Market Farm Products on the Internet (large pdf file) is available on line from the USDA Ag Marketing Service. E-Commerce Learning Center for Farm Cooperatives provides a comprehensive on-line tutorial on how to market ag products on the internet. FREE INTERNET LISTING: Hawaii Agriculture & Food Products Directory - Database of Hawai'i products. List your company and products, or update a current listing by filling out the on-line information form and mailing or faxing it to the Hawaii Department of Agriculture at 1428 S. King St., Honolulu, HI 96813, Phone: (808) 973-9595 Fax: (808) 973-9590. Local Harvest supports sustainable and organic farmers by providing a website with a clickable map for consumers to link up with local food producers. Eat Well Guide hosts a listing of sustainable farms, stores and restaurants. ATTRA Adding Value to Farm Products: An Overview: available only as Adobe PDF file, is an introductory article about value-added farm products, starting a food processing business, and additional resources. Agricultural Marketing Resource Center (AgMRC) describes its website as a national information resource for value-added agriculture. New Farm Options from the University of Wisconsin Cooperative Extension has information and links on starting a value-added farm food business. COMMUNITY SUPPORTED AGRICULTURE (CSAs) * SUBSCRIPTION FARMING Robin Van En Center for CSA Resources, focal point and clearinghouse for information on subscription farming, with information about how to set up a CSA, a national farm directory, farmer to farmer technical assistance, and other resources. Sharing the Harvest, by Elizabeth Henderson with Robyn Van En. (Publisher: Chelsea Green. 1999) This manual provides an overview and step-by-step description of Community Supported Agriculture, including how to start and operate a CSA, management and production issues, sample documents from working CSA farms, pitfalls, and extensive resource and materials list. Available from the Robin Van En Center. ATTRA Community Supported Agriculture Business Management Series The Organic Trade Association (OTA) is a membership based business association for the organic industry in North America. Click here to download Chapter 2: Direct Marketing from "Choosing the Road Less Traveled: An Introduction to Sustainable Farming in Hawai'i" (draft Nov 2004) ~422 KB .pdf file
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Photos by Ken Love ~ http://www.hawaiifruit.net |
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