Today’s visitors to Hawaii and other traditional tourist destinations are increasingly interested in learning more about the region they are visiting -- its local traditions, its regional cuisine, and its rural culture and agriculture. The developing industry that serves these visitors is now called "Agtourism." Hawaii Agtourism offers visitors opportunities to look behind the scenes, to experience more than just a sunny beach and the purchase of an Aloha shirt. With its natural beauty, warm weather, and renowned agricultural products (coffee, macadamia nuts, flowers, and tropical fruits of many kinds), Hawaii’s small farms and rural communities offer an extraordinary array of memorable experiences.

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