Hawaii Agtourism Conference Program

Opening

Registration

Conference overview

Welcome

Keynote address

Introduction

PANEL: Pacific Agtourism

Attracting the Japanese visitor

Japanese Marketing Trends

The Importance of Promotion

How to promote

How to take care of Japanese guests?

Tips

Communication Gap

How B&Bs benefit farmers in Hawaii & the Pacific

The Impact of the Internet

How B&Bs Support the Local Economy

Importance of Repeat Business

Why are Agtourism sites popular?

Example of marketing Kona produce to Pacific visitors

Key points

PANEL: Hawaii Agtourism Legal/Political Concerns

Land use issues

What needs to be done?

Environmental impact studies for agtourism?

Hotel, excise and other tax requirements

Registered bed & breakfasts

PANEL: Hawaii Agtourism Update (mid-1999 to present)

Results of Hawaii's first survey of Hawaii Agtourism

Survey Methodology

Farmer-Chef update

Hawaii-Grown LUNCH

Pre-luncheon comments

"Hawaii Farm Food Tours, Australian Food Festivals, & the International 'Slow Food' Movement."

Ranch-based agtourism

West Big Island, 1999

East Big Island

Maui developments

PANEL: Should "Agtourism" be Mass Tourism or an Exploration Experience?

Agtourism within the Context of the Tourism Industry

Farmers working with tour operators

Farmers working with hotels

PANEL: Creation of a Hawaii Agtourism Association?

Introduction

Agenda

Potential Benefits

Communication

Education

Standards

Political/ legislative

Marketing

Benefits

Determining if there’s a critical mass to organize

Steering Committee volunteers

Discussion of Priorities

Marketing

Political

Communication

Mandate for first meeting

Mandate for all participants

Pau Hana